Cookie Policy

Last updated: June 7, 2025

This Cookie Policy explains how Verse & Volume uses cookies and similar tracking technologies when you visit our website. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Verse & Volume) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

2. Why Do We Use Cookies?

We use first-party and third-party cookies for several reasons:

  • Essential cookies: Some cookies are required for technical reasons for our website to operate
  • Functionality cookies: These allow us to remember choices you make and provide enhanced features
  • Analytics cookies: These help us understand how visitors interact with our website
  • Advertising cookies: These are used to make advertising messages more relevant to you and your interests

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features, such as access to secure areas.

  • Session cookies: Temporary cookies that expire when you close your browser
  • Security cookies: Used to authenticate users and prevent fraudulent use of login credentials
  • Load balancing cookies: Help distribute traffic across our servers

3.2 Preference Cookies

These cookies allow our website to remember information that changes the way the website behaves or looks, such as your preferred language or the region you are in.

  • Language preference: Remembers your selected language (English/Urdu)
  • Theme preference: Remembers your dark/light mode selection
  • Reading preferences: Stores your font size and reading settings

3.3 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

  • Google Analytics: Tracks website usage and performance
  • Page view tracking: Monitors which pages are most popular
  • User behavior analysis: Helps us improve website functionality

3.4 Advertising Cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

  • Google AdSense: Serves personalized advertisements based on your browsing behavior
  • Doubleclick: Google’s advertising platform for targeting and measuring ad effectiveness
  • Advertising ID cookies: Used to build a profile of your interests and show relevant ads

4. Google AdSense Cookies

We use Google AdSense to display advertisements on our website. Google AdSense uses cookies to serve ads based on your prior visits to our website or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.

Specific Google AdSense cookies include:

  • _gads: Used to measure interactions with ads and prevent the same ads from being shown repeatedly
  • _gac_: Contains campaign-related information for the user
  • IDE: Used by Google DoubleClick to register and report website user actions after viewing or clicking ads
  • test_cookie: Used to check if the user’s browser supports cookies

5. How Long Do Cookies Stay on My Device?

The length of time a cookie remains on your device depends on whether it is a “persistent” or “session” cookie:

  • Session cookies: These are temporary and are deleted when you close your browser
  • Persistent cookies: These remain on your device for a set period or until you delete them

Most advertising cookies are persistent and may remain on your device for up to 2 years.

6. How Can You Control Cookies?

You have several options to control or limit how we and our partners use cookies:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to:

  • Notify you when cookies are being set
  • Block all cookies
  • Block third-party cookies only
  • Delete cookies when you close your browser

6.2 Opt-Out of Advertising Cookies

You can opt out of personalized advertising by visiting:

7. What Happens If You Disable Cookies?

If you choose to disable cookies, some features of our website may not function properly. Specifically:

  • Your language and theme preferences will not be saved
  • You may see less relevant advertisements
  • Some interactive features may not work correctly
  • We won’t be able to remember your reading history or bookmarks

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

For more information about our data practices, please see our Privacy Policy and Terms and Conditions.